Marketing Strategy of Hobnob Mobile App

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Hobnob is a startup, mobile application for iOS and Android, in which user can get discounts on entertainment – quests, bars, cafes, restaurants.


Reach a stable 10,000 installations per month for up to $ 1.3 per installation. Improve the results in the future.


  • Share the promotion of the application of several steps
  • Configure analytics systems: Google Analytics, Firebase Analytics, Facebook sdk
  • Develop and run test advertising campaigns with a small budget
  • Perform detailed analytics and create a strategy for a full-fledged launch
  • Increase the number of downloads by scaling ad channels and ASO


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For the 1st month we developed and tested 60+ advertising campaigns, 140+ creative in various formats 5 advertising systems, Google (AdMob), Facebook, myTarget, Yandex and YouTube.

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An analytics system has been developed and configured including Google Analytics, Firebase Analytics, and the Facebook sdk, which allows you to track real-time indicators such as CPI (cost of installing the app), Retention rate and Uninstall rate.

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Formed a stack of 15 portraits of potential users with optimal CPI and Uninstall rate.

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3,000 installations were received during the test period, CPI = 40 RUB, Retention rate = 7% Uninstall rate = 63.72% (for Android).

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We conducted an ASO, collected and implemented keywords, redesigned the app profile and purchased reviews. Organic traffic grew by 300 %.

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We analyzed the audience and adjusted the app development strategy, so we focused on promo codes in restaurants, cafes and bars.

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