Online store development

Online store development
or how to create a successful project

If you need development of an online store, please contact our company! It is a guarantee that you will receive not just a website, but an online sales system thanks to the vast experience of our developers.

Creation of an online store at the IT company ITPROFIT is building a full-fledged digital system to achieve certain business objectives.

Competitive advantages

The advantages of our IT company:

1. Professional code of international quality standard
2. Integration experience with all popular services
3. Thorough study of an adaptive
4. The coolest design with elaboration of custom scripts

Competitive advantages of our company:

1. Professional design that sells. When designing an online store, a marketing approach is used, a preliminary business analysis is done.
2. A SEO-friendly structure is being designed, which ensures effectiveness of promotion of a project.
3. Extensive experience in development of sites of various types and purposes. Over 10 years of operation, more than 100 online trading platforms have been created.
4. Testing and training. We test an online store before launching, which minimizes the number of bugs. We give a guarantee of 12 months.
5. We serve the site, the staff have access to training in administration, filling the content (text, images, etc.).
6. Modern front-end. Client interfaces are developed and optimized, are adapted to various devices.

Stages of creating an online store

Clients often turn to us directly for the development of a turn-key Internet resource at a price corresponding to the company's budget and effectiveness of the project. We are also faced with the need to finalize individual blocks or complete reworking, adaptation of online stores for tablets and mobile devices.

Какие этапы нужно пройти, чтобы создать интернет-магазин с нуля?

Estimate and analytics

Before drawing up an assignment for development of an online store, our specialists conduct a business analysis in order to select the optimal solution for a client.
The study analyzes:

• The main product (product, service). Before development an online store, study the client's niche is necessarily conducted, the features of an online platform, the advantages of a company and a brand. Particular attention is paid to properties of the goods, benefits from their use.
• Marketing goals of a company.
• Competitors. The analysis of competing online stores, companies that are in the TOP of search results is carried out.
• Target audience. Potential customers, their interests and preferences, problems, ways of choosing and buying goods or services are determined.

Preparation of technical specifications for the development of an online store

After a marketing analysis had been conducted and key objectives of an online store had been set, a technical task is developed. This is a necessary document that reflects the wishes of a client, gives clear tasks to a performer. It also indicates what a customer will receive as a result. To create a technical task, our team interviews the client's working group, including the IT service. The brief must be filled in.

What information should be spelled out in the technical specification for development of an online store?

• Requirements for the design, interface appearance and graphic elements of an online store.
• List of pages with detailed description of each floor.
• Requirements for the layout of a web resource (a list of key screen resolutions, browsers and coding standards).
• Functionality, a list of the necessary services of an online store.
• Requirements for software and administration.
• Terms of delivery and terms of project implementation.

Prototype and design of all pages of an online store for 3 types of devices

In order for an online store to be displayed correctly on all devices, we develop 3 options for design of a resource: for a computer (desktop), tablet and smartphone.

Our web designers and programmers work out the structure of an online trading platform in detail, make sketches of how the design will look on different devices. A design concept is developed, taking into account the corporate identity, the characteristics of the trading platform, and trends in the visualization of online projects. The prototype displays background colors and images, selection of fonts, arrangement of blocks, navigation elements.

UX / UI design includes the elaboration of all pages of a web resource, user scripts and loading effects (highlights,targeting, etc.).

Cross-browser responsive layout

When developing an online store, we use a cross-browser responsive layout. This approach ensures the correct display of the project on major browsers (Chrome, Opera, Safari, Internet Explorer, Mozilla Firefox). It is imperative that after the development of an online store, a display of the resource in browsers is tested.
Testing and acceptance of a layout is carried out at the 12 most popular resolutions, which improves the maximum quality of display of a website. Also, collections of ready-made code solutions are not used, and all the code is written in ES6, React, Vue - it ensures maximum performance, conciseness and readability of a code.

Programming

This is the connection of laid out layouts to online store management system and the development of various functions (search, sorting, filtering, favorites, etc.)

Programmers connect
the administrative panel and implement the functionality that is specified in the terms of reference, the server part is configured.

Programming takes up most of the time allotted for the development of an online store. Specialists must write codes so that there are no bugs and failures in the finished project.

Content filling

To promote an online store, you need competent and optimized texts. These are descriptions of goods, their properties and advantages, high-resolution images, as well as other content necessary for promotion.

Text helps to sell, is the most important tool for bringing an online store to the leading positions in search results. Content is created for product cards, descriptions of the main sections. Informational articles are also posted on the trading platform (how to choose a product, how to use it, etc.).

Filling with text descriptions and images can go in parallel with other stages. But first, a semantic core is selected - key phrases by that customers will search for the proposed types of goods.

Testing

After creating a site, you need to test the resource. So you can identify bugs, shortcomings and quickly eliminate them. A QA specialist develops a test plan, checklists, by that bugs can be found. Tests are necessary to verify the visual and functional compliance of an online store with the requirements specified in the brief.

Testing objectives:

• Checking the display of a marketplace on all devices.
• Checking the display of a website in different browsers.
• Conformity assessment of technical parameters (resource loading speed, productivity, etc.).
• Usability analysis (usability of the site).
• Monitoring the functioning of the auxiliary services with that the integration was carried out.
• Search for inaccuracies in the code and so on.

After the test of a project, a bug report (report on problems) is created, as well as recommendations for their elimination are given.

Domain selection, hosting

Do you want to know the price and order a turn-key online store? Please contact our IT company. The cost of each project is calculated individually: it depends on the complexity of the site, the amount of work, solutions, etc. We provide services for the development of an online store in a comprehensive manner.

This complex includes the selection of a reliable hosting (it can be done by a client or we will recommend a suitable option). Before unloading, all files are checked again, and the database is cleared. Domain name selection is performed by the customer's team or our specialists together with a customer.

Connecting additional services

The range of services for creating an online store includes integration with additional services. Depending on the goals set, we can connect security systems that will provide protection against hacks, viruses, control and accounting systems (CRM), IP-telephony connection, delivery cost calculation, payment, sms or e-mail notifications, etc.

Integration with 1C is designed to synchronize the assortment of goods and cost, that is important when price tags are frequently changed. To expand sales markets, a site is integrated with popular marketplaces. This option is necessary for uploading goods to the marketplace catalog, managing orders on third-party platforms.

Warranty and support

When ordering in our company the development of a turn-key online store, you get 1 year warranty service. The development complex of a trading platform includes free site testing and staff training, service support.

Cooperation packages

1. Time and Material. Provides post-payment: the client purchases a package of hours, and we spend it and provide a detailed report on the work done for this period.

   Terms and budget are indicative. This model includes risks of + 30-40% to the programmer's estimate. Any change in the introductory notes entails the formation of a new technical task, its estimate and conclusion of an additional agreement.

2. Project Based or payment installments - 50% prepayment and 50% after acceptance of works. The project is estimated in its entirety, the terms of reference are being prepared and the requirements are fixed. If it is necessary to make a change in the input, the formation of a new TR and a conclusion of an additional agreement are required.