Creation of an information portal

Large Russian developer of web services. Company and service is under NDA.

Task

Create a source of thematic traffic for your business. To develop and bring in the top Google and Yandex news and features portal for gathering audience of potential users of the service.

Solution

• Website. We use our own ready-made solution for thematic portals
• Content. Creating 1 million characters of text per month by using our own technology
• Audience. We create a community and work with the audience to meet the client’s goals and objectives
• Development and support. Performing continuous improvement of product quality

Rapid development. After 60 days, the monthly traffic volume was 10,000 unique visitors, after 90 days - 20,000, after 120 days - 30,000 visitors. We plan to have 100,000 unique visitors per month in a year.

We used a special optimization technology for mobile devices for fast traffic growth. 90% of site visitors are mobile traffic that makes it possible to effectively advertise the service to users of mobile devices.

A large amount of high - quality content is one of the key factors. A team of 3 editors and 8 content managers was formed to implement the project. We organized efficient work on the following exchanges: contentmonster.ru, etxt.ru with 15 authors. The productive capacity of the team is 100 articles per month (about 1 million characters of text).

At the first stage we assembled semantic core by using a special technology, the volume of which was 100,000+ keywords with a frequency of more than 14 million requests per month.

To write high-quality content we developed Technical tasks for authors that include a description of the target audience, 50+ SEO requirements and text elements (tables, quotes, lists, etc.)

We have achieved the maximum page loading speed and 100% by PageSpeed. We use Gulp, the Sass preprocessor and the Pug template engine to optimize HTML and CSS.